How To Create A Sensational Promotional Video For Your Business

Marketing through viral videos is surrounded by increased uncertainty, it appears much safer to manage video with more tangible goals. This is one of the reasons why site owners would want to place a video on their site. Promotional videos is a great way of engaging site visitors, as there are higher chances that these engaged visitors spend more time on websites and provides opportunities to make money.

These videos are usually goal oriented and the most important thing for an online marketer is to identify the goals of the site and then develops appropriate video accordingly. For example if you are promoting a new product in your website than a video can be something that shows the viewers how to use the product demonstrating product attributes etc.

Like any other kind of video, a promotional video should be an engaging experience drawing viewers in and helping them to spend more time on the site. It is essential that the goal of the video must be aligned with the goal for the page the video sits in to ensure that there is a clear path for the visitor to follow.

Promotion videos can be of many types such as:

• Video showing products testimonials (testimonials can be significant to attract web-traffic and improve bottom-line)

• Customer reviews

• Company profile

• Video showing products attributes etc

Advantages of Promotional videos

Several advantages are:

• Unlike viral videos, the success of of the video is easier to access as it directly raises your websites viewership.

• Also by hosting consumer feed backs and reviews on your web sites can improve reliability and develop trust in visitors and trigger action.

• Adding videos that educate and shows viewers how to use the product can help the prospective customer to understand will and he might decide instantly to buy the product.

Promotional videos can have a direct impact on the popularity of your website, your sales and off-course your revenues. Good videos can prove to be a real differentiator for your company against your competitors. Discreet marketers can use the videos to do things that other competitors in your market may not provide. If a visitor learns everything he needs from you, and is convinced, he is more likely to come back and become a consumer. It is no wonder why more and more companies are focusing on videos as they are most likely to provide a return on their investment.

In addition to that it is also essential to discuss here that another variety of videos are conversion videos. Conversion videos, as the name suggests, are videos that can bring or convert the online viewers towards the company’s websites. These can be located at various sources such as squeeze pages etc. These are quite similar in content, however one essential ingredient of a conversion video is it should carry a clear call to action. The call to action can be added in any part of the video such as it can be part of the script, part of the visual, part of the player or any combination of the three. Conversion videos are again a perfect source of bringing traffic to your website and trigger sales.

The Benefits of Using Internet Marketing Firms to Promote Local Small Businesses

Marketing online is quickly becoming one of the most commonly used ways of generating new leads for small businesses. Like many other US states, there are a ton of New Jersey internet marketing companies opening their doors to help out small business owners.

Here are a few ways that these internet marketing companies can assist small businesses located in the state of New Jersey:

Marketing on the web differs significantly from traditional marketing procedures and is known for its powerful approach in attracting new business. Many small businesses just don’t have the experience to effectively promote their businesses using online methods. This is why hiring a internet marketing company can be so beneficial.

The initial and the most important step of an online promotional campaign is developing an optimized site. This means that the website must be built based on ‘search engine optimization’ or SEO. This optimization procedure involves a few steps:

- Researching and developing suitable keywords
- Placing the keywords in tags, descriptions and text
- Link exchange and building up backlinks
- Registering the website on the search engine

New Jersey internet marketing firms can handle all of these steps for local small businesses. Even if you don’t happen to live near a large city like Jersey City or Newark, you can still get assistance from these marketing firms via the telephone or email. These firms are experts at creating sites that will raise quickly in the search engine rankings, as well marketing that site efficiently to get the most amount of people to find it. This is knowledge that most small business owners just don’t have.

For instance, the keyword selection must be done based on the choice of audiences. You must select the ones that a visitor will most likely search for. On the other hand, link exchange deals are possible with sites that your targeted consumers will search. There are certain things to be kept in mind while maintaining and promoting a site of a local small business. Remember, for such businesses, they are only wanting to target local audiences.

Not only can New Jersey internet marketing firms help with the SEO of the small business website, they can also help with determining which social networking sites are being used by the locals (ie. a college town like New Brunswick may have a higher percentage of Myspace users as opposed to a city with more professionals who may favor Facebook instead). These internet marketing firms can aide in promoting the company through linked communities and business groups.

Another way that internet marketing companies can help small business owners is with using online video marketing. They can use YouTube and Tubemogul for distributing promotional videos of the small business to various video websites.

Yet another powerful form of online promotion that New Jersey internet marketing firms can help local businesses clients with is article marketing. These articles must also be search engine optimized. They must have well researched keywords. Some people are also using LSI these days. LSI is the short form of Latent Semantic Indexing. This procedure involves using of different key phrases related to your business instead of using one several times. This technique has been proved to be extremely useful in getting more traffic and high search engine ranks. Most small business owners aren’t aware of this.

Here’s an example of how one of these New Jersey internet marketing firms can assist with article marketing. Suppose you have a restaurant in Trenton. These firms can write an article on food items or recipes that are popular in this city. They will make sure that these articles are filled with useful information. They should never look like sales speech promoting your restaurant. The internet marketing company can then submit the articles to article directories like and, and include links back to your company website. This will greatly help with getting additional visitors to your website. It’s true that all visitors are going to be prospective customers; however, statistics show that you can find many new clientele from an effective article marketing campaign.

Working with a New Jersey internet marketing firm can really help local small businesses with maximizing their chances of attracting new business. These firms specialize on getting the most band for the buck, and can provide small business owners were a variety of ways to promote their business with online marketing strategies and campaigns.

Home Based Businesses Are Better Than Conventional Jobs

A home based business is the current trend for thousands of individuals looking for financial relief as a result of the current economic climate. With the economic meltdown that is occurring and loss of millions of jobs, more and more people are looking for options to improve their financial well being and to maintain and/or to improve their life styles. Under these circumstances, the answer to most of their financial concerns is for them to set up a home based business.There are about 36 million people conducting business from their homes in the United States alone. Let’s take a look at why the home business model is so popular among people.Personal Freedom:Working for yourself means that you have a lot of choices. You can choose whichever field you want to work in. Once you do get into your chosen business, you can productively spend your time, setting yourself up and investing your time and efforts into learning more about your business.Working from home allows you to spend more time with your loved ones. It will allow you to go out with people at your convenience. You can go out on picnics with your family or watch movies more often. Keep in mind that a home based business does not mean that you have less work to do. In fact you will have a lot more work to do, however, it will be more enjoyable and you will have a lot more flexibility in scheduling your daily personal and business affairs.No boss:Now that sounds good, doesn’t it? For people who don’t like having bosses, working from home is certainly a very attractive option. You don’t have to get coffee for your boss or work hard to please someone in order to stay in the job. You can even work in your pajamas if you want. You can now work in any manner that you feel comfortable and follow your own schedule.Not having a boss also means that you have to think for yourself and take responsibility for your own decisions. This is something which requires some training, especially if you are used to working for others for a long time. When you are used to working under someone, your decision-making abilities may have been depressed. As your business grows you will learn to make your own decisions easier and more effectively which will also allow you to achieve greater control over your life and to grow as a person.It’s not all easy:Even though, home based business is a great option for most people when you compare it to a 9 to 5 job, it is by no means an automatic ticket to financial success. In fact, 95 percent of home businesses fail because most people do not realize what it takes to build a sustaining income.Conducting business from home requires a lot of hard work and commitment on your part. It requires you to be responsible and accountable for your own decisions. You’ll need to have a lot of patience.A rocket uses up more fuel in the first few miles to escape from the earth’s gravitational force than it does during its entire journey of millions of miles. Similarly, a home business requires a lot of effort in the beginning to get it up and running properly. Failure on your part to recognize this critical issue will lead to your frustration and eventual business demise in short order. The foundation that you build your business on in the beginning needs to be able to support it into the future. That is why you need to set up good, sound business practices in the beginning so that you will not have to continually go back and fix your mistakes.Working from home and/or working for someone else each has their own share of pluses and minuses. However, after considering all the pros and cons, you will find that the best option by far is the more rewarding and satisfying experience amongst the two of owning a home based business.

An Insider’s Look at Home Based Business Income Opportunities

Do Home Based Business Income Opportunities really exist? I mean, you hear about the latest and greatest “opportunity” that’s going to revolutionize the world and your life, but are they for real? And if a true legitimate Home Based Business Income Opportunity does exist, is anyone really successful with them?
These questions come up all the time! If this is you, I can tell you you’re not alone. My simple answer is yes. In fact, the Home Based Business industry comprises roughly 20 million people. Now, just like anything in life, there are those who are successful and there are those who are not. The same can be said for the companies that exist within this industry.So What’s The Difference Between Success and Failure?Training, support, leadership and most important…a proven repeatable system. Does your opportunity offer you any of the above? Or, is your opportunity like most. You know, get them in, get them on a monthly auto ship and immediately take advantage of the emotional momentum and have your new recruit talk to all of their friends and family!You know, because your broke best friend who has a hard time balancing their check book is a perfect prospect for your new BUSINESS PARTNER!?! I don’t think so. Home Based Business Income Opportunities do exist and you can be VERY successful.What you need is to be taught Marketing, Advertising and to set up a sales system to help sift and sort for you while you do things like grow your business and train your recruits. If you are spending all of your time spinning your wheels trying to convince the guy at the grocery store to go into business with you, you are going to have a short run and a bad experience.If you set up your Home Based Business Income Opportunity correctly, you can do exactly what I’m doing right now…sitting in Starbucks running my business. By the way, it’s 11:00 a.m. on Monday…what does your Monday morning look like?Plug In To a Proven System With a Real Leader…and your chances of success are FAR greater. It also helps to be in an industry with a product that EVERYONE needs and EVERYONE can benefit from. How many new lotions, potions, pills and magic fruits are on the market right now? Seriously, think about it. You need to have something that will make a difference for people not only now, but for years to come.So what are you going to do? Are you going to keep doing what you’re doing? Are you going to keep getting ready to get ready? Or, are you going to take advantage of a REAL Home Based Business Income Opportunity and build a REAL business with REAL leadership?I hope today is the day you decide you deserve more. More from yourself, more from life and more from your Home Based Business Income Opportunity. Your opportunity exist, it’s just waiting for you to take action and decide you’re ready. I hope today is that day and now is the time!

Finding a Legitimate Home Based Business

If you do a search for home based businesses on the internet you will get hundreds of matches. However, actually knowing which of these are genuine businesses opportunities and which are not is not as easy.There are a number of factors you need to keep in mind when you are looking for a home based business. You firstly need to decide what you want to get out of a business. Many businesses offer a ‘get rich quick’ type scheme. In reality, most of us know that this is normally not possible. It is better to steer clear from those businesses that offer such a scheme. That type of advertisement is suggesting from the get go that it is not a legitimate business.However, do keep in mind that there are many successful entrepreneurs who have started their own home business and made thousands of dollars in their first month. The difference with this type of business is that it requires effort on your part. I think the ‘get rich quick’ type scheme suggests that the money is going to fall into your lap in the first few week. A legitimate home based business should have the possibility of you earning good money in your first month, but to do this you need to put in an effort.This brings me to my next point. Many home businesses require you to ‘qualify’ before you start making sales. By this I mean that a certain number of your first sales must be passed up to your superior before you are in a position to be making a profit yourself. A genuine home based business should not make you ‘qualify’ and give sales to someone else. It could even be argued that these types of home based businesses, although they claim not to be, are multi-level marketing businesses.In a nutshell, multi-level marketing is where, once qualified, you make money from the sales of the people underneath you. Despite some people being strong believers in multi-level marketing, I personally am not. I believe that a good home based business allows you to make your money yourself, not from other people.With home based businesses becoming more and more popular in this day and age, you can afford to pick and choose your home business very carefully. If you look closely enough you will find that, although very few, there are businesses out there that offer a 100% money back guarantee on their products. Research suggests that this is a very new revelation but a brilliant one. So many home businesses sell products that even the sellers have no real confidence in. For a company to offer a 100% money back guarantee means that the business has such confidence in a product that they are willing to give their customers their money back if the customer is not 100% satisfied with it. This in turn means for you that you can have the highest confidence selling your product which will make you a more successful entrepreneur.Lastly, I will talk about retirement plans. Again, it requires a lot of research because they are few, but some home businesses have a retirement strategy set up for you. This means that you can open your own business and depending on your level of success you can actually retire and be financially free within 2-10 or so years. This is a brilliant revelation.For a home based business that offers all of the above go to Wealth Discovery is a newer home business and was voted ‘top 2008 home based business’. The website listed above will tell you how to get more information on this website.

How to Create a Successful Marketing Video For Your Business

When it comes to creating videos for a small business, I typically find there are a couple of common thoughts going through the minds of most company owners.

1) Is video marketing really going to produce the results I want for my business?

2) How much time and money am I going to have to invest into creating a marketing video?

These are both very good questions and before getting into something like video marketing, you as a business owner should have a thorough understanding of exactly what you are going to get out of the process.

These uncertainties also boil down to a series of sub-questions. For instance:

How much money is this going to cost me?
Will I have to appear on camera?
How do I know I’m not getting ripped off?
How much time will this take and how much of my day is going to be interrupted?
Will anybody actually watch my marketing video?
With all of this in mind, it’s no wonder that just about anybody would have to think twice before deciding to go forth with something as uncertain as video marketing! What it also means is that you should be as informed as possible about the video production process and know what competencies to look for when hiring a video marketer.

Here are a few things to consider.

First, successful video marketing is about a lot more than just putting together a nice flashy final product. In fact, having something that looks nice and flashy shouldn’t even be one of your primary concerns. Yes, having a professional looking final product is important but there are certainly other things you should be more concerned about. After all, if you have the absolute best looking video in the world but nobody watches it past the first ten seconds, how much value is it really delivering?

An excellent marketing video follows this process:

1) The video marketer(s) learn everything they can about your company.
2) The highly engaging script for the video is written.
3) The actual marketing video is created using visuals, voice-overs, animations and/or live footage.

Here is a summary of the process.

Learning about your business
In order to be effective, the video marketer must learn as much as they can about your business. Starting with questions like, who will the video actually be selling to? Who makes up your target market? What terminology does this demographic understand? The video script must be written in a way so that it speaks directly to these prospective customers.

Next, the video marketer must learn about your business entirely. What makes you unique? What problems do your customers come to you with? How do help them?

In order for the marketing video to be effective, it must be relevant to you and your company. This valuable information can only be obtained through in-person or phone meetings. Simply filling out a questionnaire cannot provide the video marketer with enough information to do a good job.

Writing your video script
Next, before any filming, animations or other work is done – the most important part of your video has to be created.

The sales script.

And yes that’s right – not just ‘the video script’. This highly engaging script must be designed to do two things specifically.

Grab the viewers attention and hold it for the duration of the video.

Convince them to take some sort of action after watching the video.
One without the other simply isn’t good enough. This is where many marketing videos fall apart and where business owners start to wonder if investing their time and money into a marketing video really was a good idea, because their video is not achieving either of these.

Make sure your video marketer knows how to do both of these things when inquiring about script writing.

Producing your marketing video
Finally, after a satisfactory script is agreed upon by both parties, your marketing video can start being created. The great thing about technology in today’s age is that your entire video can be created without a camera ever having to be pointed in yours, or anyone’s direction.

In fact, your entire marketing video can be created using screen capture software such as Camtasia with the image part of the video being nothing more than a colourful PowerPoint or Keynote presentation.

Of course, your video can also be a combination of this and live footage.

Overall, as long as you follow these three things, your marketing video is much more likely to be successful. The most important item to remember, is that you do not want your video to be a commercial all about you and your company. Make it about your customer instead. After all, they are coming to you because they want help solving their own problems. So let them know exactly how that is going to happen.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.